TikTok is introducing a fresh option that allows them to cut down on the quantity of AI-made videos appearing in their timelines. This step comes as the company disclosed that it currently hosts over 1 bn content made with AI.
Trial and Implementation
This change is being tested over the coming weeks before a widespread rollout. This development coincides with a increase in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is typically absurd or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, from computer-generated images to informative clips, and we intend to offer the community the power to adjust the amount of that, depending on their own preferences,” said a spokesperson.
Volume and Proportions
The service shared that there are currently 1.3 billion videos on its network identified as artificially created. Overall, more than 100 mn media items are added to the app every day, making clips made by AI a relatively small part of its overall inventory.
How to Adjust Settings
Users will be capable of limit or boost the level of AI-generated videos they see by accessing the content preference setting in the platform and picking AI-made media. Other topics that can already be modified under the tool encompass current affairs, clothing, beauty, and choreography.
Platform Guidelines
Its policies require users to identify convincing artificially created content, and it bans dangerous deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be removed under its user guidelines.
Furthermore, the app will now apply an “AI-made” watermark to content made using its own AI tools, or identified by an industry-wide initiative for identifying AI-generated material. This action is aimed to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is additionally launching a $2 million awareness program for professionals and groups to produce informative material about responsible artificial intelligence. This program will assist educational bodies dedicated to training coding and technology.
Moderation Strategy
The platform has defended its content review process, amid discussion over plans to cut jobs for numerous safety staff in Britain. It is set to reduce 439 jobs in its user protection division in London, with trade unions and internet security professionals raising concerns that staff are being displaced by automated systems.
A trust and safety lead explained that people-led review would continue to be important, but AI can protect employees by removing the most harmful content before it gets reviewed by staff. The company announced a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to limit contact with harmful content as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”
